What is the value of the company? The valuation case of Magazine Luiza

Objective: Magazine Luiza, founded in November 1957, a national retail icon, started 2011 at B3, with exponential growth the valuation of its shares. This case provides following pedagogical objectives: a) to promote problem analysis, propose and inquire decisions regarding valuation; b) stimulate reflection between theory that supports evaluation purposes way it should be developed applied; c) expand ability relate theoretical assumptions their adequacy reality.
 Methodology: The Financial Statements were extracted from MGL company website, on Economática® B3 website. Professor Damodaran's database was also used. We highlight data are real, however, other hand, existence Alpha Varejo proposed acquisition Luiza is considered as hypothetical situation.
 Results: From behavioral point view, allows students professors have fair discussions so there mutual respect for divergent opinions ideas, allowing exposure points view. Estimating company's value using Discounted Cash Flow Relative Valuation methods complex task can an important decision-making process, especially shareholder. In use methods, need choose appropriate premises best reflect reality company.
 Study Contributions: performance activity, undergraduate or graduate business area disciplines aimed analyze financial viability companies valuation, contributes training these critical analysis development stimulating discussion ​​finance area.